MARKETING

To build robust & cost effective Marketing Solutions to achieve desired results. This includes establishing Brand Equity, identifying Brand DNA & Persona Profile, creating Brand Strategy and Communications Manual.

To aid in searching for the right customers and expanding the brand’s reach through the implementation of omni-channels marketing tactics.

PUBLIC RELATIONS (PR)

To establish the role of Public Relations to communicate effectively with key opinion leaders/ influencers, trade & media stakeholders and end consumers. This includes preparation of & dissemination of press releases, organization of interviews & events and covering social media.

CAPABILITY BUILDING

To identify Talent Gaps through Skills Audit, propose key action steps to bridge the gaps, improve productivity and look into succession plan.

SALES

To provide Sales Planning & Distribution guidance, create Value Propositions to drive business, develop Distributors into Strong Partners and explore white space opportunities.