BRAND MARKETING & STRATEGIC PLANNING

To build robust & cost-effective Brand Marketing solutions to achieve desired results. This includes establishing Brand Equity, identifying Brand DNA & Persona Profile, creating Brand Strategy and Communications Manual. To aid in searching for the right customers and expanding the brand’s reach through the implementation of omni-channels marketing tactics.

COMMUNICATIONS

To establish the role of Public Relations to communicate effectively with key opinion leaders/influencers, trade & media stakeholders and end consumers. This includes social media and the recommendation of content to help grow brands.

CAPABILITY BUILDING

To identify Talent Gaps through Skills Audit, propose key action steps to bridge the gaps, improve productivity and utilize Job Redesign as tool for workforce and succession planning.

SALES MANAGEMENT

To provide Sales Planning & Distribution guidance, create Value Propositions to drive business, develop Distributors into Strong Partners and explore new white space opportunities. To provide Key Accounts Management guidance to help retain and grow business and ensure business sustainability.