Officially Squared On-Line ( Digital Marketing by Google): The journey began with a push from a client who wanted me to get first hand experience of what their organisation is going through in building capabilities during this time of digital transformation. The 5 months intense programme has updated and honed my marketing skills competencies and helped build camaraderie with fellow Squares. We have learnt not only to work productively in teams but respect the opinion of others. Google tools such as Google Hangouts & Google Drive enabled connectivity across multiple time zones and provided the ease of sharing materials. Great choice of Subject Experts and the Support team rendered invaluable services. Cheers to the Squared On-line Team!

At the opening of the P&G ONWARD event on 22nd Oct 2019, Guest-Of-Honor, Mr. Ted Tan/ Deputy Chief Executive Officer of Enterprise Singapore shared the prospect of ASEAN growing Digital Economy with Industry 4.0 building a holistic Ecosystem.

P&G recognizes that Digitalization is the key to the future and threw the gauntlet to industry names, such as Accenture, Amazon, Microsoft & Salesforce, SMEs / start-ups and academic experts to solve the biggest challenges in APAC & IMEA across P&G Brands and markets through digital & emerging technologies. The Prize – the opportunity to participate into the P&G Partner Eco-system, co-create Solutions and get a commercial contract to collaborate with P&G to pilot and scale up the Solution to solve business problems. This event clearly reflects the Organizational Culture consistent with its values and encourages learning and innovation in the achievement of its strategic goals.

Fellow SMEs and I are delighted to be part of this exciting event and we have gained valuable insights from the distinguished key note speaker from Microsoft on “Digital Driving Acceleration with Retail and Consumers in CPG/ FMCG” and panel discussion on “How Artificial Intelligence is Disrupting Brands.”

It was awesome to be part of Shalom Movers’ led initiative ( involving 3 Logistics Associations;the Singapore Logistics Association, the Singapore Transport Association & the Singapore Aircargo Agents Association) to visit the Procter & Gamble Singapore Innovation Center and the Asia Pacific Planning Center. As Singapore SMEs embark on their digital transformation journey this insightful opportunity to learn of best in class practices is truly invaluable.

Big thanks to Enterprise Singapore, the enabler, and our host P&G for engaging with local SMEs at such meaningful dialogue sessions.

Nuclei Brand Marketing Solutions LLP connecting the dots to change the game!

The term Movers has long been associated with the transportation of household items as one moves from one dwelling to another. Yet, growing with disruptive innovation, the role of Movers has evolved to encompass the delivery of moving, forwarding, shipping, logistics, ECommerce Logistics and much more.

As a member of the International Association Of Movers / IAM, American Moving & Storage Association/ AMSA, Singapore Logistics Association / SLA, Singapore Transport Association/ STA and SAAA/ Singapore Aircargo Agents Association. Shalom International Movers is amongst more than 2000 companies across approximately 200 countries aiming at providing trusted, reliable full moving related services. Nuclei Brand Marketing Solutions’ Branding Project with Shalom International Movers to develop its Business Strategy took on a new dimension.

“Jean, this summarizes what you have been doing for us. If you sit back and relook we are not just doing a Business Model Transformation. We are building a digital transformation roadmap in the grand vision.” reflected Mr. Gideon Lam, CEO of Shalom International Movers.

Shalom International Movers has begun its digitalization journey since 2013 and Nuclei Brand Marketing Solutions has provided the cold eye review of Shalom business processes and strategy to help Top Management crystallize ideas and set directions.

However, companies are reminded to invest in human capital and develop a sound human capital strategy to enable work place transformation and support workers to attain new & relevant skills & knowledge.