January, 2018

#nucleibrandmarketingsolutionsLLP4thanniversary

Posted on: January 11th, 2018
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Four years have flown by & I am grateful for the opportunities to step out of my comfort zone of the Beauty & Grooming Industry. Driven by my pride as a Singaporean to champion the internationalization of Singapore Brands. I am humbled by the passion & commitment of my clients for their Brands & their people .

Quoting Modern Singapore’s late founding father, Mr. Lee Kuan Yew:

“..Look at the horizon , Follow the rainbow, Go ride it! “

#whoownsthecustomerexperience?

Posted on: January 4th, 2018
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My girlfriend & I always enjoy a soy latte after lunch. On one occasion we were served off-spec soy latte with blobs of over boiled soy milk. Yet more than one service staff insisted that the two cups were ok. Totally dissatisfied with such a nonchalant attitude, I approached the counter & cried, “Where is the QC?” Only then did the barista take away the two off-spec cups & replaced them with acceptable ones. What was planned as a chill-out coffee session became a quick drink & go moment.

The question of “who owns the Customer Experience? ” cropped up? After much debate, it was aligned that it is that of the Business Owner. But the corporate culture & pride in one’s work are key influencers! How do we cascade the right attitude & desired behaviour to ensure the ultimate omni-channel experience? A barista at another cafe chain shared some light. She presented perfect cups of soy latte with detailed 3 tier leaf design keeping the soy milk respectably hot consistently!

She told us it is their company culture that all baristas cannot present coffee without a pattern on it. She knew that over boiled soy milk would end up as blobs. A toast to many more great cups!

FEEL FREE TO ASK US ANYTHING

  • ADDRESS
180 Paya Lebar Road #10-01
Yi Guang Building, Singapore 409032
  • EMAIL
jkeow.NBMS@gmail.com
  • PHONE
+65 97324388

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