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#digitaltransformation

Posted on: March 23rd, 2018
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The term Movers has long been associated with the transportation of household items as one moves from one dwelling to another. Yet, growing with disruptive innovation, the role of Movers has evolved to encompass the delivery of moving, forwarding, shipping, logistics, ECommerce Logistics and much more.

As a member of the International Association Of Movers / IAM, American Moving & Storage Association/ AMSA, Singapore Logistics Association / SLA, Singapore Transport Association/ STA and SAAA/ Singapore Aircargo Agents Association. Shalom International Movers is amongst more than 2000 companies across approximately 200 countries aiming at providing trusted, reliable full moving related services. Nuclei Brand Marketing Solutions’ Branding Project with Shalom International Movers to develop its Business Strategy took on a new dimension.

“Jean, this summarizes what you have been doing for us. If you sit back and relook we are not just doing a Business Model Transformation. We are building a digital transformation roadmap in the grand vision.” reflected Mr. Gideon Lam, CEO of Shalom International Movers.

Shalom International Movers has begun its digitalization journey since 2013 and Nuclei Brand Marketing Solutions has provided the cold eye review of Shalom business processes and strategy to help Top Management crystallize ideas and set directions.

However, companies are reminded to invest in human capital and develop a sound human capital strategy to enable work place transformation and support workers to attain new & relevant skills & knowledge.

#nucleibrandmarketingsolutionsLLP4thanniversary

Posted on: January 11th, 2018
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Four years have flown by & I am grateful for the opportunities to step out of my comfort zone of the Beauty & Grooming Industry. Driven by my pride as a Singaporean to champion the internationalization of Singapore Brands. I am humbled by the passion & commitment of my clients for their Brands & their people .

Quoting Modern Singapore’s late founding father, Mr. Lee Kuan Yew:

“..Look at the horizon , Follow the rainbow, Go ride it! “

#whoownsthecustomerexperience?

Posted on: January 4th, 2018
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My girlfriend & I always enjoy a soy latte after lunch. On one occasion we were served off-spec soy latte with blobs of over boiled soy milk. Yet more than one service staff insisted that the two cups were ok. Totally dissatisfied with such a nonchalant attitude, I approached the counter & cried, “Where is the QC?” Only then did the barista take away the two off-spec cups & replaced them with acceptable ones. What was planned as a chill-out coffee session became a quick drink & go moment.

The question of “who owns the Customer Experience? ” cropped up? After much debate, it was aligned that it is that of the Business Owner. But the corporate culture & pride in one’s work are key influencers! How do we cascade the right attitude & desired behaviour to ensure the ultimate omni-channel experience? A barista at another cafe chain shared some light. She presented perfect cups of soy latte with detailed 3 tier leaf design keeping the soy milk respectably hot consistently!

She told us it is their company culture that all baristas cannot present coffee without a pattern on it. She knew that over boiled soy milk would end up as blobs. A toast to many more great cups!

#harnessinginnatetalents!

Posted on: November 20th, 2017
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“Won’t you come into my rose garden? I would like my roses to see you.” by Richard Sheridan. A special invitation by the English poet & playwright to be curious about nature and an inspiration to French Chef/ Romain Dumas of L’Artelier L’Arts des Mets in the Provence to create amazing flavours to calm the appetite. I was privileged to be in Romain’s cooking workshop and appreciated wild herbs specialist, Nadine’s introduction to some of nature’s precious gifts.

So can we similarly extract the innate talents of our talent pool and develop their potenstial to achieve, through the special invitation of growing their capacities & capability with continuous learning.

#resilienceintheworkplace

Posted on: August 3rd, 2017
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As I am working on my school’s alumni Careers Fair project with the theme – “Resilience in the workplace”, I reflected upon my 35 year career span where I have expanded my knowledge & skills competencies from sales to marketing to managing a company to managing countries to distributor management across 10 emerging & white space markets and finally mentoring others to take their brands International. I am sharing my personal work life experience in an attempt to illustrate some likely attributes for staying resilient at the work place.

Adapt Change

Quick to adapt

When my late father was stricken with a serious illness, I had to switch to Plan B i.e. to join the work force immediately upon graduation instead of following the path of becoming a Chemistry Lecturer. The opportunity arose to be a Sales Executive of the Building Materials Division and the only female on the team at the Malaysian Conglomerate, Sime Darby. It seemed exciting. My first visit to a construction site in a 3-piece suit & 3 inch heels turned out disastrous! I was totally clueless to what I was in for. But I was keen to learn, determined to succeed and the guidance of a very supportive Divisional Managing Director aided my career development. In addition, I met my husband at the workplace!

Be Eager, Know Bigger

Eager to learn

I was forced to change course when the Construction Industry went through bad times and the Building Division had to close down. I responded to an advertisement for Household Division Showroom Manager at then the reputed Diethelm Furniture – the stockist of all the top European Furniture Brands like Cassina, B&B Italia, Desede & Saporiti. I took up a year distant learning Interior Design Certification Course to have a better understanding & appreciation of the field & materials involved. On-the-job training & exposure to top international designers like Toshiyuki Kita, Paolo Piva, Gianfranco Ferra added new dimensions to my perception of industrial & interior design. Eight years in the Building & Interior Design Industry working with developers, architects, designers and government bodies honed my negotiation skills and heightened my power of observation.

Try Something New

Willing to try something new.

I decided to move on and be part of the exciting & innovative Card Marketing Industry. I had no knowledge of the financial services sector but responded to an advertisement for Business Partners Marketing Manager at American Express. After 4 rounds of interview, I was offered the job. I had no idea of what it meant to handle 7000 Service Establishments across the Hotel, F&B, Retail & Travel sectors plus 500 banks that issued the American Express Travelers ‘ cheques. It was working 24/7 & a full 13 hour day. I was truly stretched with a husband & 2 children aged 6 years & 11 months old. Meeting clients, advertising agencies & vendors, training permanent temps & temps, temps, bonding with my immediate family & in-laws & keeping a social life with friends were just overwhelming. One has to learn to be organised and to think fast on one’s feet.

Enjoy Your Work

However, 6 months later with much persuasion & 4 attempts from a head-hunter did I accept the offer of a more balanced work life with Wella AG, a German hair care company. I spent 15 years as Division Head growing the Professional Business and travelling the world with Trade & Media stakeholders attending international Hair Competitions and Trade Exhibitions. There was never a dull moment. Time flew by and I was pleased to be able to find time for the family & took pride in tutoring my girls in English & the Sciences.

Be agile and bend with the wind

In March 2003, Wella AG was acquired by Procter & Gamble. The first 2 years were trying times, leading my teams as Country Manager for Professional Care Malaysia & Singapore through transition & integration. The learning curve was a steep one, embracing change and feeling 10 feet tall when the Singapore Business Unit was awarded the Global Best Learning Organization. In 2010, I took on a new role as Customer Business Development Leader for 10 developing & white space markets.

Never Stop Learning

Embrace lifelong learning!

There is a time & place for everything. When my husband returned from his 3 year overseas posting & my 2 daughters returned from abroad, I decided to put away my nomadic lifestyle and worked at a local SME as its General Manager for 2 1/2years. In January 2014, I started Nuclei Brand Marketing Solutions LLP – a Business Consultancy focusing on helping local SMEs to go International leveraging on my distributor management knowledge & international network. I recognise the value of being an accredited Professional Management Consultant and completed my accreditation training & certification prior to Spring Singapore’s announcement of it being a prerequisite for Consultants seeking grants on behalf of their clients as of January 2017. I also successfully completed the ACTA (Advanced Certificate in Training & Assessment) Certification Programme) and attained Certificates in Skills Competencies in Business Excellence & Integrated Digital Marketing from MDIS, SUSS & MIS in view of my interests in these areas. The quest for continuous education keeps me abreast of changing trends & needs. It equipped me with knowledge & skills competencies to serve my customers better and to stay ahead of the competition.

Fear of Failure

Don’t fear to fail!

When things do not go as planned, I will recall my late father’s advice; “Always do your best & remember even a champion falls. Just pick yourself up & run harder than you have ever run before!”

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